Blasted Ink Tattoo
The story of Blasted Ink began in 2015 when a small tattoo shop on University Avenue in St. Paul, Minnesota approached our agency with a request for a unique and creative way to represent their abilities to design and produce custom tattoos.
Through the use of hand-drawn typography and a distinctive color scheme, we were able to create a powerful and memorable brand that stands out in a crowded marketplace. The end result was a stunning and effective visual identity that helped establish Blasted Ink as a leading tattoo shop in the Twin Cities area.
Our primary goal was to seamlessly integrate a tattoo machine into the capital letter "B," drawing inspiration from the post-modern typographic tattoo style that frequently features cursive ligatures found in tattoo parlors. This would help us create a visual identity that reflected our client's unique artistry and dedication to their craft.
Our process for creating a distinctive brand for Blasted Tattoo Shop through hand-drawn typography involved close collaboration with the client to establish their unique brand style. We experimented with various lettering styles, shapes, and sizes, meticulously refining the designs until they perfectly embodied the essence of the shop's artistry and craftsmanship.
The iconic "B" letterform that we created for the tattoo shop is a powerful visual representation of their brand. By utilizing hand-drawn type, we were able to capture the shop's unique style and personality, effectively communicating to viewers the type of company and services that they offer. This distinctive brand asset serves as a memorable and impactful symbol of their artistry and expertise.
Blasted Ink has become one of the most recognizable tattoo shops in St. Paul, Minnesota, and continues to grow and expand its customer base. We're proud to have played a small role in helping them achieve success, and look forward to continuing to work with them in the future.
